March 20, 2013

Eleonor Roosevelt and "Good Luck Margarine": An Unlikely Pairing

Who says Michelle O. is the best FLOTUS* in history? 
I say it's Eleanor Roosevelt!

This priceless clip just might change your mind.  Click here. 

It was pointed out that the commercial was done by Ogilvy & Mather. David Ogilvy said it was a failure as an ad. Viewers could only remember Eleanor, not the product.

That's funny. All I can remember after watching it is the voice-over saying, "... and it leaves no oily after-taste."

* First Lady of the United States

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